Real Estate Listing Follow-Up Script

You: Hi [Prospect's Name], this is [Your Name] from [Your Agency]. How have you been since we last spoke? Prospect: I've been good, thanks. You: Great to hear! I'm just following up on the property we discussed—did you have any further thoughts about it? Prospect: Yes, I’m still considering it but I'm not sure. You: I completely understand. What specific concerns do you have? Prospect: I’m worried about the price being too high. You: That’s a valid point. The market can be tricky, but let me share some recent comparable sales that might help clarify the value. Would that be helpful? Prospect: Yes, that would be great. You: Perfect! I’ll send those over right away. Also, is there anything else you’d like to know about the property or the buying process? Prospect: No, that’s all for now. You: Alright! I’ll follow up once you’ve had a chance to review the information. Let’s schedule a time to chat later this week, how does Thursday sound? Prospect: Thursday works for me. You: Fantastic! Looking forward to it. Have a great day!

To make this script your own, personalize the introduction with your name and agency details. Adjust the questions based on what you know about the prospect’s needs and preferences. Incorporate local market insights or specific property details that resonate with the prospect. Tailoring the script to reflect your personality and communication style can also enhance rapport. Practice the script to ensure it feels natural, and be prepared to adapt based on the flow of conversation for a more genuine interaction.

Prospects may express various objections during follow-up calls. Common concerns include pricing, location, or property features. If a prospect mentions the price is too high, respond by providing recent sales data to justify the listing price, showing them the value. For location concerns, discuss the benefits of the neighborhood or any upcoming developments that could enhance value. Always listen actively to their worries and respond thoughtfully. Acknowledge their feelings, and offer solutions or alternatives to keep the conversation positive and constructive.