5x More Leads Qualified Without Adding Headcount
Greenfield Realty Group
Greenfield Realty Group is a residential brokerage operating 8 offices with 120 agents across a major metro area. They generate thousands of leads monthly from Zillow, Realtor.com, and other portals.
The Challenge
- 1
Agents spent 70% of their time on unqualified portal leads that rarely converted.
- 2
Average response time to new leads was over 4 hours, well past the critical engagement window.
- 3
No systematic qualification process meant agents wasted time on tire-kickers.
- 4
Hiring more agents to handle volume wasn't economically viable.
The Solution
AI agents call every new Zillow and Realtor.com lead within 2 minutes of submission.
Automated qualification for budget, timeline, pre-approval status, and buying criteria.
Qualified leads are booked directly into agents' calendars with showing preferences.
Agents now focus 100% of their time on qualified, ready-to-buy prospects.
The Results
5x
More Leads Qualified
2 min
Lead Response Time (was 4hr)
40%
Improved Showing-to-Close Ratio
100%
Agent Time on Qualified Buyers
“Before OutboundCalls.ai, we were drowning in leads we couldn't respond to fast enough. Now every lead gets a call within minutes, and my agents only talk to serious buyers.”
Implementation Timeline
Portal Integration
Week 1Connected Zillow and Realtor.com lead feeds. Built qualification scripts for buyer profiling.
Agent Calendar Sync
Week 2Integrated with agent calendars for automated showing bookings. Tested with 2 offices.
Company-Wide Launch
Week 3Rolled out across all 8 offices. Agents transitioned to qualified-only workflow.
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