SurveyPro Research is a market research firm serving Fortune 500 clients. They specialize in quantitative phone surveys that require structured interviews with branching logic and verbatim response capture.
The Challenge
- 1
Phone surveys took 3+ weeks to complete with human interviewers, missing time-sensitive windows.
- 2
Cost per completed survey exceeded $2.50, making large-scale studies prohibitively expensive.
- 3
Couldn't scale quickly for time-sensitive research like product launches or crisis polling.
- 4
International studies required hiring interviewers in each target language.
The Solution
AI agents conduct structured phone interviews following precise conversation guides with branching logic.
Natural language probing for detailed responses with verbatim capture for qualitative analysis.
Massive parallel calling enables 50,000+ completed surveys in a single weekend.
Multi-language support for international studies in 30+ languages without hiring local interviewers.
The Results
50,000
Surveys in 72 Hours (was 3 weeks)
$0.12
Per Completed Survey (was $2.50)
94%
Completion Rate
30+
Languages Supported
“Our clients were skeptical until they heard the call recordings. The AI conducts interviews that are indistinguishable from our best human interviewers, but at 20x the speed.”
Implementation Timeline
Survey Programming
Day 1-2Converted questionnaire into AI conversation guide with branching logic and probes.
Pilot Interviews
Day 3-4Ran 500 test interviews. Validated response quality against human interviewer benchmarks.
Full Field Launch
Day 5-7Deployed across all sample at full parallel capacity. 50,000 completes in 72 hours.
Get Results Like SurveyPro Research
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